ANZCA logo
The following explanation about the ANZCA visual identity was given by the designer, Streamer, in 2008.
The new ANZCA visual identity is a symbol of the modern and progressive goals of the College. It is a highly memorable and distinctive corporate logo that will support the College in its future endeavours to a high standard of professionalism and excellence. The symbol and logo type have a set relationship that over time will come to represent the way ANZCA is perceived and recognised by its constituents, with the endorsement of the College crest. The two symbols (the new ANZCA logo and the traditional crest) are thus presented together in appropriate measure (and close proximity) to signify the historical and contemporary values of ANZCA. The confidence of this overall message is integral to the identity of the College with regard to the past, the present and the future. Without this new relationship the identity only speaks of the past in a visual sense.
The new symbol is made up of geometrical shapes that are arranged in a balanced, overlapping and integrated form. The overall effect is one of precision and exactitude (sciences that underpin the profession) due to the controlled and methodical relationship between the triangular elements. The triangle is a three-tipped shape and the two sets of three overlapping forms suggest the three layers of the foundation of the College which includes anaesthesia, intensive care and pain medicine. The use of multiple and connecting triangular elements pointing in different directions alludes to the multidisciplinary nature of the College. The letter shapes and strokes in ANZCA are visually balanced and in tune with the curved shapes of the triangles.
The College crest is present as a watermark of endorsement to signify the importance and veracity of the ANZCA document. By giving it this treatment, the significance of the crest is preserved and re-contextualised. Its meaning is strengthened by its careful, controlled and measured use. It becomes the signature of authority and authenticity.
The use of the two colours (burgundy and silver or grey) means that the ANZCA livery will remain consistent, highly recogniseable and cost effective to produce. The burgundy is warm, royal, rich, trusted and is part of the existing ANZCA visual language. The introduction of the silver suggests technical precision and high quality. When silver is not used (in some instances) the grey will take its place and allow the burgundy to carry the recognition of the brand.
About ANZCA
