National Anaesthesia Day success

A big thank you to Fellows and trainees across Australia and New Zealand who made National Anaesthesia Day 2016 such a success.
 
There was strong media coverage (please see below) and hospitals across Australia and New Zealand had interactive displays staffed by Fellows and trainees.

In New Zealand, these included hositals in Whangarei, North Shore, Auckland City, Middlemore, Waikato, Rotorua, Gisborne, Palmerston North, Wellington, Hutt, Dunedin, the Manukau Super Clinic, Tauranga Hospital, Waitakere, the National Women’s, Starship Children’s, Whakatane, Kenepuru, Whanganui, Christchurch, Burwood, Christchurch Women’s and Timaru Hospitals plus at the Elective Surgery Centre (North Shore), Greenlane Surgery Centre (Auckland) and Kapiti Health Centre.
 
In Australia hospitals involved in celebrating National Anaesthesia Day included: St Vincent’s (Melbourne), Wollongong, Tamworth, Dandenong, Nepean Hospital, Sir Charles Gairdner (Perth), Royal Prince Alfred (Sydney), the Royal Brisbane Women’s Hospital, Monash Health, Townsville, John Hunter (Newcastle) and Lyell McEwin (Adelaide).  

We know we haven't heard from everyone, so please let Communications know about any activities not mentioned.

Below is a taste of National Anaesthesia Day activities but more information can be found via our new Facebook page, on Twitter and on YouTube. Please follow us.



Media
In addition to media alerts, we issued three media releases, one on regional anaesthesia generally, and two on research studies into the effect of regional anaesthesia on, respectively, post-operative delirium and breast cancer recurrence. The highlights of coverage this year included:
  • President David A Scott being interviewed on ABC TV News 24 (no link yet) for five minutes on regional anaesthesia, with our video footage being used as overlay (viewing audience 476,000).
  • Dr Rowan Thomas and Professor Scott interviewed for 90 minutes on radio 3AW’s Talking Health program, reaching an audience of 13,000 listeners.
  • Dr Alicia Dennis of the Royal Women’s Hospital had 14 minutes on the Clare Bowditch program on Radio 774 Melbourne talking about her study into epidural anaesthesia (audience 40,000).
  • Dr James Cameron spoke for 15 minutes about regional anaesthesia on Radio New Zealand’s Nine to Noon program.
  • Coverage in the NZ Herald online.
In addition, two large Australia newspapers, the Illawarra Mercury and the Newcastle Herald, wrote stories in which they quoted local anaesthetists, with the Herald also running an ANZCA video. Four other regional papers mentioned the day in briefs and four regional radio stations ran “grabs” from the president in their news bulletins. In New Zealand, substantial news stories ran on the Scoop website, as well as in the Northland Age and Hutt News and the Otago Daily Times. Smaller items ran in five other newspapers. And we scored a 300-word hit on the Daily Times website in Pakistan!

Social media
The College has increased its social media profile over the past six months and this had a big impact on National Anaesthesia Day.

A total of 113 tweets mentioned #NAD16. The hashtag was used by 62 people and had a reach of more than 72,500.

Since we launched Facebook just before National Anaesthesia Day on October 9 our page has had 360 likes and 10,300 engagements with our posts. ANZCA added about 100 new Facebook followers after National Anaesthesia Day.

The new “Meet you anaesthetist” video (which was posted twice) has been:
  • Viewed 13,000 times.
  • Liked 95 times.
  • Shared 160 times. 
The regional anaesthesia video has been viewed 3778 times and liked by 50 people.
 
The first of our new videos is a brief introduction from our president, Professor Scott, about the origins of National Anaesthesia Day
 
 
 
The second features Professor Scott  and a recent patient of his discussing the benefits of regional anaesthesia for certain procedures and Dr Mario Kalpokas taking a patient through a regional anaesthetic for a hand operation:
 


For more information about National Anaesthesia Day, please see here or contact communications@anzca.edu.au.
Copyright © Australian and New Zealand College of Anaesthetists.